Positionsquatting
Trademarks New Challenge
Impact for Dow Jones Companies of paid positionning systems in US portal
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Positionsquatting

First US study about positionsquatting
Webmarketing CVFM, leading Search Engine marketing firm for Major French  Companies has early detected a new phenomenon linked to paid positionning in search engines.

It deals with a new traffic hijicking technique, that was born in the US in 2000 but has dramaticcaly developped over the last 12 months. Small and Medium companies pay to appear rapidely on searches about Dow Jones companies in major US portal such as Aol.com, Lycos.com, Excite.com or Yahoo.com.
 

93% of Dow Jones companies are victim of « positionsquatting »

Thousands of qualified internet customers are diverted every hour to non official sites, causing a serious commercial loss to Dow Jones companies.
 

 

Some Dow Jones companies struggle to get back their first positions but have to be ready to spend fortunes because the only solution they currently have is to bid higher than the positionsquatters.

4 positionsquatting cases for Procter and Gamble

Download Study. 
Introductory price : 150 dollars. 
20 pages – 5400 mots – 7 charts showing all study results for each Dow Jones Companies.

Studied companies :
3M Company, Alcoa Inc, American Express Co, AT&T Corp, General Motors, Boeing Co, Caterpillar Inc, Citigroup, Coca Cola, Du Pont Co, Eastman Kodak, Exxon Mobil, General Electric Co, Hewlett-Packard, Home Depot, Honeywell Intl, Intel Corp, International Business Machine, Johnson&Johnson, JP Morgan Chase, McDonals Corp, Microsoft, Procter &Gamble, Philip Morris, United Technologies CP, Wal-Mart Stores, Walt Disney.

 

 

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